Building the Missing Layer of Clinical Intelligence
By making emotional experience measurable, Heart Felt Analytics helps clinicians understand what traditional assessments often miss.
Our AI-enabled clinical intelligence platform transforms emotional narratives into structured insight, supporting more informed clinical decision-making, more personalised care and more effective use of clinical resources.
As demand for mental health services continues to grow, this creates opportunities for improved pathways to care and better outcomes for individuals and healthcare systems alike.
The Challenge
Mental health services generate vast amounts of clinical data, yet emotional experience remains one of the least measured aspects of care.
Heart Felt Analytics helps close this gap by making emotional experience measurable, providing clinicians with deeper insight into the emotional drivers behind presenting issues and supporting more informed clinical decision-making.
Felt Trauma™ -
A Different Way of Seeing
Felt Trauma™ shifts the focus from what happened to how it felt—and what those experiences came to mean.
Rather than relying solely on symptoms or diagnostic labels, our technology analyses emotional narratives to identify the underlying messages that continue to influence thoughts, behaviours, relationships and decisions.
This helps clinicians understand…
The emotional messages still shaping thoughts, behaviours and relationships.
The hidden drivers beneath presenting issues, creating a clearer and more effective pathway to support
Trauma Age — where core emotional experiences were formed.
From emotional insight to clinical impact
Heart Felt Analytics transforms emotional narratives into structured clinical intelligence, helping professionals understand what traditional assessment often misses.
This enables more informed clinical decision-making, more personalised interventions and greater confidence from the very beginning of the therapeutic journey.
For organisations, it creates opportunities to improve pathways to care, make better use of limited clinical capacity and support better outcomes at scale.
For individuals, it means receiving care that is informed by a deeper understanding of their emotional experience—not simply the symptoms they present with.
Human Expertise. Intelligent Technology.
Heart Felt Analytics combines decades of trauma-informed clinical expertise with advanced AI to create a new generation of clinical intelligence.
Our platform helps professionals understand what traditional assessments often miss, transforming emotional narratives into structured insight that supports better decisions, more personalised care and improved outcomes.
Technology should enhance human expertise—not replace it. Everything we build is grounded in ethics, compassion and real-world clinical practice, empowering professionals to make more informed decisions with greater confidence.
Founded Through Practice. Built for Scale.
Heart Felt Analytics was founded by Emma Morris MBE following more than 25 years of frontline clinical practice supporting individuals, families and communities affected by trauma.
One pattern became impossible to ignore: healthcare systems were becoming increasingly effective at identifying symptoms, while the emotional drivers behind them often remained unseen.
Heart Felt Analytics was created to translate deep clinical expertise into scalable technology, bringing deeper understanding, more personalised support and stronger clinical decision-making across healthcare systems.
Why We Exist
Emotional experience is one of the most important influences on long-term mental health, yet it remains one of the least measured.
Heart Felt Analytics transforms emotional narratives into structured clinical intelligence, helping professionals personalise care, make more informed decisions and improve outcomes.
Our vision is to make emotional insight as measurable, actionable and valuable as any other form of clinical information.